After much anticipation from our loyal customers and dedicated team, we are beyond thrilled to unveil our new summer collection! Each piece has been thoughtfully crafted to embody the relaxed spirit of summer, seamlessly blending soft, breathable fabrics with effortlessly stylish silhouettes. We believe that summer should be all about comfort without sacrificing sophistication, and this collection achieves just that.

From tailored linen suits perfect for garden parties and weddings to casual short-sleeve shirts ideal for weekend get-togethers, this collection covers every base for enjoying the sun and celebrating summer moments with family and friends. We’ve paid careful attention to details, ensuring each garment not only looks great but feels amazing too, allowing you to move freely and confidently throughout the day.

We were fortunate to capture the essence of our collection in a stunning photoshoot at the breathtaking Mawhiti property on Auckland’s Waiheke Island. The location provided an idyllic backdrop, enhancing the vibrancy of our summer pieces. Mawhiti, which translates to ‘escape,’ really captures the summer feelings we were aiming for. Our good fortune with sunshine during photoshoots continues, and this day was nothing short of magical—warm rays and gentle breezes added to the perfect summer atmosphere.

We were also excited to introduce the talented Nick Truelove, a Sydney-based model who effortlessly brought our garments to life. Nick’s charisma and style complemented our collection beautifully, showcasing its versatility and appeal. And let’s not overlook the true star of the day—our Working Style pup, Barney! He stole the show with his playful antics and undoubtedly had a blast exploring the seaside property.

Behind the scenes, our trusty dream team made this day possible. The brilliant Photographer Mark Smith expertly captured the essence of our collection, while photo assistant Josh Szeto ensured everything went smoothly. Videographer Taylor Prichard brought his creative flair to our campaign video, showcasing our pieces in action. Alongside our director, Chris Dobbs (who also directed Barney), and our Creative Director, Karl Clausen, we captured the essence of summer in every shot.

We hope our campaign ignites your excitement for summer just as much as it has for us. We invite you to visit us in-store and explore this collection designed to meet all your summer needs. Whether you're attending a wedding, enjoying a weekend getaway, or simply soaking up the sun with friends, we have the perfect pieces to help you make the most of this silly season.

Get a further look at our photoshoot day with our behind the scenes video below:

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Summer 24/25 Campaign Part One

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