Join us and the ranks of the 500,000 Instagram followers enthralled by the rising star, River the Barber. Surging from three hundred followers to nearly six hundred thousand followers in just six months, River's magnetic presence steals attention from all directions.
(Watch this Instagram video here)
By profession, River is a skilled barber in Auckland's CBD. However, his Instagram presence has skyrocketed, with videos showcasing his daily attire, which exudes a unique blend of old school sophistication and modern flair. His reinterpretation of classic blazers and suits breathes new life into traditional menswear, offering a refreshing contrast to today's increasingly casual fashion landscape.
(Watch this Instagram video here)
River's barbershop, Paris Barber, is a close neighbour to our Shortland Street store. United by a mutual love for classic tailoring and this close proximity, our sales consultant Hoani Molnar has cultivated a friendship with River, even making cameo appearances in a few of his videos. Additionally, we've had the delight of observing River inject his unique flair into a few Working Style garments, which can also be spotted in his videos.
(Watch this Instagram video here)
When interviewed by Seven Sharp, River expressed his aspiration to inspire fellow everyday men to dress in a way that reflects their individuality and makes them feel good, without feeling like they have to look like a supermodel to pull it off. We believe it’s this authenticity that has made River so captivating to watch. His originality shines through every video he makes, demanding attention and leaving a lasting impression.
If you haven’t already, be sure to check out River the Barber on Instagram at @riverthebarber_
